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Meet Karen Costello,

Cognitive Performance Specialist

& Certified Neurocentric Coach

Unlock the full power of your brain to perform, lead, and thrive—on and off the field.

Karen Costello—founder of Brain Waves Performance LLC and a Certified Neurocentric Coach trained by Dr. Roddy Carter—equips high performers with the mental tools to rewire their mindset, optimize cognitive strength, and achieve sustainable success in every arena of life.

Connect with Karen

Elevate Your Performance

Karen’s Cognitive Training Process

As Founder of Brain Waves Performance, Karen draws on her extensive experience as an elite athlete, coach, and cognitive performance specialist to help clients build resilience, tactical athleticism, and a champion’s mindset.

Her diverse background spans NCAA athletics, where she coached and trained the UCLA Track & Field and Cross Country teams, and a distinguished career training thousands of Soldiers in the United States Army to develop tactical readiness and peak cognitive function.

Karen holds an M.A. in Sports Psychology and has spent over a decade working with elite athletes, Olympic coaches, and military leaders. She is a Certified Mental Performance Coach Emeritus (CMPC) through the Association for Applied Sport Psychology, a Certified Change Management Professional (CCMP-Prosci), and currently serves as Director of the Student-Athletes Mental Skills Program for the Sharrieffa Barksdale Track Foundation.

Karen’s practice integrates Dr. Roddy Carter’s Neurocentric Coaching approach, using cutting-edge neuroscience to unlock the adaptability and power of the mind for real-world results.

Delivering Results

Karen’s work goes beyond traditional mental skills training—it transforms it. By aligning mindset with behavior and performance, she empowers clients to cultivate sustainable habits that amplify potential and expand what’s possible, on the field and far beyond it.

Is Coaching Right for Me?

I believe the mind is the athlete’s most powerful muscle—train it, and everything else follows.

Karen Costello

Karen Costello

What Karen’s clients have to say

“Working with Karen changed everything about how I approach performance. As an athlete, I’d always trained my body, but I never realized how much untapped power was in my mind. Karen helped me build mental resilience, sharpen my focus, and break through barriers I thought were permanent. I’ve never competed with more confidence—and the best part is, these tools show up in my life far beyond sport.”

— A. Rodriguez

Track Athlete, Individual Coaching Client

“Karen has an extraordinary gift for unlocking human potential. Her blend of neuroscience, practical coaching, and genuine care helped me push past limiting beliefs I’d carried for years. As a leader, I now see challenges as opportunities to train my mind, not obstacles to fear. If you want to reach your next level, Karen is the coach who will get you there.”

— J. Simmons

U.S. Army Officer

Ignite the Mind. Everything else follows.

Karen is ready to guide you to peak cognitive performance.

Whether you’re an elite athlete, a driven professional, or a leader ready to rewire your brain for success, Karen Costello brings the science of Neurocentric Coaching to help you thrive with clarity, resilience, and purpose.

Unlock your potential. Train with science. Perform with Karen Costello.

Start your journey today!

You’re ready to level up if:

You’re driven to push past limits and unlock your next level of performance.
You’re ready to commit to rewiring the mental patterns that shape your outcomes.
You’re open to discovering how your brain can be your greatest asset.
You’re determined to transform mindset into measurable results, both in competition and in life.
You’re ready to engage in the mental rigor needed to effect lasting change in the architecture and dynamics of your brain.


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